You Should Buy Direct Trade Coffee

When it comes to getting the office going in the morning, there’s nothing like the smell, taste and caffeine jolt that comes from a steaming cup of java. With so many different brands on the shelves of your favorite mega mart, you might have trouble figuring out which one is best. Instead of trekking to the store when you run out of beans, consider enrolling your workplace in a delivery service that ships fresh bags right to your doorstep on a regular basis. Here are four great reasons to sign up for a direct trade coffee subscription for your home or business.

More Efficient Pricing

Whenever you buy a product from a big box market, you can assume that there are quite a few hands reaching into the proverbial cookie jar. The store obviously takes its cut so it can keep the lights on and pay employees, but then there’s also the trucking company that ships it across the country. The giant corporation that distributes the coffee gets a significant share, and by the time the money trickles down to the actual farm, there’s hardly anything left for the people who produce the beans. By signing up for a fair trade coffee subscription, you make sure that most of the money goes to the farmers.

Environmental Sustainability

When a large corporation runs a coffee plantation, it can essentially use that plot of land until it’s no longer suitable for farming, at which point it pulls out and moves on to another parcel of property. While this setup might do wonders for maximizing profitability, it’s not the healthiest thing for the planet, as it can take a long time for the soil to recover and wildlife to repopulate the area. Many direct trade coffee subscription services work with family-owned farmers who have close ties to their farms, and they do their part to keep the area sustainable.

Higher Quality of Life for Workers

Since a larger percentage of money goes to the farmers, workers who harvest the beans can get a higher wage. This is especially important in the nations that typically produce coffee, as wages for laborers can be driven down by less generous corporations. Increased pay also helps to pump money into the economies of local communities, which raises the quality of life for even more people.

Enhanced Quality Control

Farms that engage in fair trade practices also receive the additional benefit of being able to hire the best workers who are attracted by the higher wages. This can boost the overall quality of the product, as you get farmhands who actually care about the coffee. Since many of these plantations engage in shade-growing techniques, the berries take longer to mature, which leads to richer flavors without pollution from pesticides.